Sony is Now #1 in Full-Frame Cameras in the US
Sony just announced that it is now #1 in the United States in the full-frame interchangeable lens camera market, overtaking Canon in both units sold and dollars generated in the first half of 2018.
Sony says that 4 out of every 10 full-frame cameras sold during the period were made by Sony. Here’s a chart by Sony showing its explosive growth in the full-frame camera market:
This latest news speaks to the rapid growth of mirrorless cameras. While Canon and Sony have yet to announce a full-frame camera in the mirrorless market, Sony currently has four: the Sony a9 , a7R III , a7 III , and a7S II .
“These strong results can be attributed to the company’s leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras,” Sony says.
Across the entire mirrorless camera market, Sony’s dominance has been strong: the company has held the #1 spot for cameras sold and dollars raked in for over 6 years now.
Sony’s bestsellers are the a7R III and the a7 III, the latter of which is a formidable camera that’s priced at just $1,998, making it an attractive option for photographers looking to jump into the world of full-frame for the first time. The a9 has also seen “rapid adoption” among professional sports photographers and photojournalists, Sony says.