By first looking at some black and white images from iconic photographers we will discuss the reasons to convert to monochrome: timelessness, contrast, mode, pattern, and emotion. Using personal imagery the black and white conversion process will be demonstrated using both Lightroom as well as Nik software. Why you should always shoot in color and then convert to monochrome and the importance of the color channels in the conversion process. The emotional impact of black and white versus color will also be discussed. How to create more dramatic and powerful images using contrast as well as creative composition. The program concludes with a brief overview of the Print module in Lightroom to ensure that your prints mirror your monitor. This presentation is a unique combination of the “how to” with the “why and when” which sets it apart from other programs in regards to black and white photography.